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No, Target No Longer Price Matches Amazon
As of July 28, 2025, Target officially ended its competitor price matching policy. Target no longer matches Amazon, Walmart, Best Buy, or any other outside retailer. This is a major policy change that many shoppers don't know about yet.
How Target's Price Match Policy Changed Over Time
Before August 2024 — Broad Competitor Matching
Target matched prices from Amazon, Walmart, Best Buy, and dozens of other major retailers within 14 days of purchase.
August 2024 — Narrowed to Amazon & Walmart Only
Target cut most competitors from its price match list, keeping only Amazon and Walmart as approved external retailers.
July 28, 2025 — All Competitor Matching Ended
Target stopped matching Amazon and Walmart entirely. Now only matches within the Target ecosystem (Target.com, in-store, app, Target Circle).
What Target DOES Match in 2026
- ✓ Lower price on Target.com vs. in-store
- ✓ Lower price in Target app vs. in-store
- ✓ Target Circle deal prices
- ✓ Target Plus partner item prices (identical item)
- ✗ Amazon — no longer eligible
- ✗ Walmart — no longer eligible
- ✗ Any other competitor — no longer eligible
14-day window applies for within-Target price adjustments.
What To Do If Amazon Is Cheaper Than Target
Buy from Amazon if the price difference is significant
Since Target won't match Amazon, the simplest move is to buy from Amazon directly — especially for big-ticket items where the price gap can be substantial.
Try Best Buy — they DO match Amazon prices
Best Buy officially price matches Amazon for electronics. If Best Buy carries the same item, you can get the Amazon price while picking it up immediately at Best Buy.
Stack Target Circle deals + coupons for the best Target price
As of January 15, 2026, Target now allows Target Circle deals to be combined with price matches within Target's own ecosystem. Stack a Circle offer with a Target.com price difference for maximum savings.
Why Did Target Stop Price Matching Amazon?
Target hasn't publicly explained the full reasoning, but retail analysts point to a few factors. First, frequent Amazon price matching was likely being heavily arbitraged by savvy shoppers, eating into Target's margins. Second, Target has been investing in its own Target Circle loyalty ecosystem and wants to drive value through that channel rather than competing dollar-for-dollar with Amazon on price.
The New York Times confirmed the change in July 2025, noting that Target made the decision quietly without major fanfare. Many shoppers discovered it only when they tried to use the old policy at checkout.
Frequently Asked Questions
Does Target price match Amazon?
No. As of July 28, 2025, Target ended its competitor price matching policy. Target no longer matches Amazon, Walmart, Best Buy, or any other outside retailer. Target only matches prices within the Target ecosystem: Target.com, the Target app, in-store Target locations, and Target Circle deals.
When did Target stop price matching Amazon?
Target officially ended competitor price matching on July 28, 2025. Before that, Target had already narrowed its policy — it stopped matching most competitors in August 2024, keeping only Amazon and Walmart until July 2025.
What does Target price match now?
As of 2026, Target only matches prices within its own system: a lower price on Target.com, a lower price in a local Target store, prices in the Target app, prices from Target Plus partner items, and Target Circle deals. You still have a 14-day window to request a price adjustment after purchase.
What if Amazon is cheaper than Target?
If Amazon has a better price, your best option is to simply buy from Amazon. Target will not match it. Alternatively, you can use Target Circle offers and stack manufacturer coupons to narrow the price gap at Target.
Does Best Buy price match Amazon?
Yes! Best Buy actively price matches Amazon — as long as the item is sold and shipped directly by Amazon (not a marketplace seller). Best Buy is often a great alternative if you want the convenience of in-store pickup with Amazon-competitive pricing.
Does Amazon price match Target?
Amazon does not have a traditional price match policy. However, Amazon frequently runs its own deals that are competitive with or cheaper than Target. Use Google Shopping to compare prices before buying at either retailer.