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No, Walmart Does Not Price Match Target
Walmart discontinued all competitor price matching in 2020. They do not match prices from Target, Amazon, Best Buy, or any other retailer. Their policy is based on "Everyday Low Prices" — the belief that they're already priced competitively.
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But Target WILL Price Match Walmart
The reverse is true! Target actively price matches Walmart.com prices. If you find a lower price at Walmart, Target will match it — at checkout or within 14 days of purchase.
See Target's Full Price Match Policy →Why Do So Many People Think Walmart Price Matches?
The confusion is understandable — Walmart used to price match competitors, and the policy was actually quite generous. Until 2019, Walmart had a program called Savings Catcher: after making a purchase, you'd scan your receipt in the Walmart app, and it automatically compared your prices against local competitor ads. If any competitor had a lower advertised price, Walmart refunded the difference automatically as a Walmart gift card.
Walmart also matched prices in-store when customers showed them competitor ads. Many longtime Walmart shoppers built price-matching into their regular shopping routine.
When Walmart discontinued Savings Catcher in 2019 and fully ended competitor price matching in 2020, the news didn't get nearly as much attention as the original policy. As a result, millions of shoppers still believe the old policy is in effect — and get surprised when they try to use it.
What To Do If Target Has a Lower Price Than Walmart
Buy from Target — They'll Match Their Own Lower Price (and More)
If Target has a lower price, just buy from Target. Better yet: if Target has a deal running, you can also stack a Target Circle offer and a manufacturer coupon on top of it.
Look for Walmart Rollback Deals
Walmart may already have the item on Rollback pricing that makes it competitive with Target. Check the Walmart app before assuming Walmart is more expensive.
Check Walmart.com vs. Walmart Store Price
Walmart will match prices between its own website and stores. If Walmart.com has the item cheaper than your local store, they'll match it in-store — this is the only price match that still exists.
Use Google Shopping to Compare First
Before buying anything at either store, Google the item name + "price." Google Shopping shows real-time prices across dozens of retailers. Buy wherever it's cheapest.
Walmart vs. Target Price Match: Side-by-Side
| Feature | Walmart | Target |
|---|---|---|
| Matches competitors? | No ❌ | Yes ✓ |
| Matches Amazon? | No ❌ | Yes ✓ |
| Matches own website? | Yes ✓ (only option) | Yes ✓ |
| Post-purchase adjustment? | No ❌ | Yes, 14 days ✓ |
| Coupon stacking? | Some coupons | Yes, most coupons ✓ |
| When policy started/ended | Ended 2020 | Active (2026) |
Frequently Asked Questions
Does Walmart price match Target?
No. Walmart does not price match Target or any other competitor. Walmart discontinued all competitor price matching in 2020. They rely on their Everyday Low Prices strategy instead. If you find something cheaper at Target, you'll need to buy it at Target.
Did Walmart ever price match Target?
Yes, historically Walmart matched competitor prices including Target's. They had a program called Savings Catcher that automatically compared prices against local competitors after purchase. This was discontinued in 2019, and in-store competitor matching ended in 2020.
Does Target price match Walmart?
Yes! Target actively price matches Walmart.com prices. If you find a lower price at Walmart.com for the same item, bring proof to Target's customer service desk and they'll match it — either at checkout or within 14 days of your purchase.
What if Target is cheaper than Walmart?
If Target has a better price, buy from Target — they have an active price match program and will honor lower prices. If you've already bought from Walmart, there's no official mechanism to get a competitor price match. Try using Walmart coupons or Rollback deals to reduce the gap.
Is Walmart or Target generally cheaper?
Studies consistently show that Walmart tends to have lower everyday prices across most categories, particularly groceries, household goods, and consumables. Target often has better prices on clothing, home décor, and specialty food items. The best approach is to price-check before buying using Google Shopping.