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No, Target No Longer Price Matches Walmart
As of July 28, 2025, Target officially ended competitor price matching, including Walmart. This is a major policy change. Many shoppers aren't aware of it yet and still try to use the old policy at checkout — only to be turned away.
The Neither-Matches-Neither Situation (2026)
Target does NOT match Walmart prices (ended July 2025)
Walmart does NOT match Target prices (ended 2020)
Both major discount retailers now rely on their own pricing strategies rather than competitor matching.
What Target DOES Price Match in 2026
- ✓ Lower price on Target.com vs. in-store price
- ✓ Lower price in the Target app vs. in-store
- ✓ Target Circle deals (now stackable with matches)
- ✓ Target Plus partner items (identical product)
- ✗ Walmart — no longer eligible
- ✗ Amazon — no longer eligible
- ✗ Any competitor — no longer eligible
14-day window for within-Target price adjustments.
What To Do When Walmart Has a Lower Price
Buy from Walmart
Since Target won't match Walmart, the straightforward move is to buy from Walmart if they have the better price. Check Walmart.com against your local store price — Walmart does match between its own channels.
Use Target Circle to close the price gap
Even if Walmart is slightly cheaper, Target Circle offers and manufacturer coupons can sometimes narrow or eliminate the difference. Check the Target app before shopping to see available deals on the items you need.
Use Google Shopping to compare before any trip
Google Shopping shows real-time prices from both Walmart and Target (plus dozens of other retailers). A 30-second search can save you an unnecessary detour and help you pick the right store for your specific shopping list.
Why Target vs. Walmart Shoppers Are Confused Right Now
For over a decade, Target maintained a robust competitor price match program that included Walmart — making it easy for shoppers to get the Walmart price at a Target store. This was a genuine competitive differentiator that drove traffic and loyalty.
The policy eroded in stages: Target cut most competitors in August 2024, keeping only Amazon and Walmart. Then in July 2025, even those two were dropped. The change happened without major marketing or press, so many shoppers are still operating on the old understanding.
The practical reality: the days of using Target as a one-stop shop that automatically matches Walmart's prices are over. You'll need to compare prices yourself and shop accordingly.
Frequently Asked Questions
Does Target price match Walmart?
No. As of July 28, 2025, Target ended its policy of matching Walmart prices. Target no longer matches any competitor — including Walmart, Amazon, Best Buy, or any other retailer. Target now only matches prices within the Target ecosystem (Target.com, in-store, app, Target Circle deals).
Did Target ever price match Walmart?
Yes. Until July 28, 2025, Target matched Walmart.com prices as part of its competitor price match program. If you found a lower price at Walmart.com for the same item, Target would honor it — either at checkout or within 14 days of purchase. This policy ended quietly in July 2025.
Does Walmart price match Target?
No. Walmart does not price match Target or any other competitor. Walmart ended all competitor price matching in 2020. Neither Target nor Walmart now matches the other's prices.
What should I do if Walmart is cheaper than Target?
Buy from Walmart. Since neither retailer will match the other's prices anymore, you'll need to shop at whichever store has the better price. Use Google Shopping to compare prices before you go — and remember that Target Circle deals and Walmart Rollback deals can change the equation quickly.
What does Target still price match in 2026?
Target's price match is now limited to within its own system: a lower price on Target.com, a lower price in a local Target store, prices in the Target app, prices from Target Plus partner items (identical products), and Target Circle deals. The 14-day post-purchase adjustment window still applies within these categories.
Can I use Target Circle coupons with a price match?
Yes! As of January 15, 2026, Target updated its policy to allow Target Circle deals to be combined with within-Target price matches. This is a positive change — you can now get the lower Target price AND apply your Circle savings on top of it.